Last October, I wrote a piece questioning the future of Blue Nile, the on-line jewelry seller. The Blue Nile site is basically a warehouse on line. It has no pizazz, and even the photos of the jewelry are not very interesting. It competes on price for the most part. In the post, I noted the appearance of a new methodology for selling jewelry, and I mentioned a site called Adornia that aims at women shoppers who want a more enjoyable experience. Adornia uses great photography, video discussions of jewelry, and fashion styling of its wares to entice buyers. I was not saying that Blue Nile would close its doors in the near future, but rather that the new trend represented by Adornia might put a dent in the Blue Nile site.
Now, Forbes has an on-line article that makes essentially the same point. Here's just a slice of the Forbes article: "the Blue Nile model with its focus on jewelry and diamonds as a commodity seems to be losing ground." Forbes then goes on to do a lengthy profile of Adornia and its founders.
It's nice being a seer.
By the way, since last October, the contrast between Blue Nile and Adornia has gotten even more stark. A visit to Adornia is a shopping and style experience, and it has features that should bring potential purchasers to the site again and again.
Now, Forbes has an on-line article that makes essentially the same point. Here's just a slice of the Forbes article: "the Blue Nile model with its focus on jewelry and diamonds as a commodity seems to be losing ground." Forbes then goes on to do a lengthy profile of Adornia and its founders.
It's nice being a seer.
By the way, since last October, the contrast between Blue Nile and Adornia has gotten even more stark. A visit to Adornia is a shopping and style experience, and it has features that should bring potential purchasers to the site again and again.
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