Have you heard the promo for the movie about Wikileaks and Julian Assange in which the actor yells "The world needs to know"? It sounds a bit like someone stepped on the flipper of a seal on a beach. So, without a doubt, the movie in question, "The Fifth Estate", was poorly advertised. Poor promotion by Disney, however, does not come close to explaining how the film could have done as poorly as it has. According to boxofficemojo.com, the film opened across the country to an average per screen of just over $300. Those are numbers that mean disaster for any movie, but for one like this, it is the end of days.
It still amazes me, however, that movies like these get made. I know that Hollywood people live in the liberal media bubble that covers Beverly Hills, DC and Manhattan. Still, you would think that they would notice history. There were three attempts to make popular anti-war films denouncing the American position in Iraq. Each of the three bombed. There have been films denouncing drilling for natural gas like the last Matt Damon "Promised Land". That movie cost $15 million to make and the total box office for its entire run was under $8 million. When you figure that the cost figures do not include promotion and that a big part of the box office goes to the theater owners, the magnitude of the disaster becomes clearer. One after another of these movies which promote the sensibilities of the people who live in these liberal media bubbles have flopped in major ways.
The funny thing about these movies is that they get made by business executives who are running the studios. One would think that by now, these businessmen would understand that the average American does not want to go to the movies to see the equivalent of a panel discussion on MSNBC. Nobody watches that cable channel for a good reason: no one wants to hear what they are broadcasting.
It still amazes me, however, that movies like these get made. I know that Hollywood people live in the liberal media bubble that covers Beverly Hills, DC and Manhattan. Still, you would think that they would notice history. There were three attempts to make popular anti-war films denouncing the American position in Iraq. Each of the three bombed. There have been films denouncing drilling for natural gas like the last Matt Damon "Promised Land". That movie cost $15 million to make and the total box office for its entire run was under $8 million. When you figure that the cost figures do not include promotion and that a big part of the box office goes to the theater owners, the magnitude of the disaster becomes clearer. One after another of these movies which promote the sensibilities of the people who live in these liberal media bubbles have flopped in major ways.
The funny thing about these movies is that they get made by business executives who are running the studios. One would think that by now, these businessmen would understand that the average American does not want to go to the movies to see the equivalent of a panel discussion on MSNBC. Nobody watches that cable channel for a good reason: no one wants to hear what they are broadcasting.
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